“We see Whisper as a service that a large part of the world’s population is going to use,” says Michael Heyward, the company’s 26 year-old cofounder and CEO. It is all part of Whisper’s goal to be the most powerful tool for anonymous sharing and connecting with new people. The average user spends more than 30 minutes a day in the app and 45% of users actually post content.Īrmed with nearly $25 million in funding, the startup is now poaching big names from companies like Gawker and Hulu to help surface the best posts within Whisper and make them go viral outside the app as well. The service now gets nearly 3.5 billion (with a “b”) page views a month The service now gets nearly 3.5 billion (with a “b”) page views a month, according to the company, a number that most publishers would kill for. It may not sound like the best way to spend a Friday night, but the simplicity and authenticity of the service has struck a nerve with college students - 90% of users are 18-24 years old - who make up Whisper’s core audience. You can respond to posts you like with hearts, direct message users that peak your interest, share out posts on other networks or simply scroll through the endless whispers while slack-jawed and shifting between feelings of voyeurism, empathy and disgust. Many, in fact, appear to be attempts to get laid.Īll together, the experience of spending time on Whisper is unlike any other major social network: It’s more raw, more moving, more vulgar at times and yes, often more addictive. Some posts are fake, some are baiting for attention and some are just attempts to get laid.
Some gush about going on first dates with crushes, others ask whether anyone else is in a loveless relationship.
If the measure of a social network is how much users share about themselves, then Whisper may already rank near the top.Įach month, millions of anonymous Whisper users share short chunks of text on top of images - or “Whispers” - about heartache, school stress, movies, drinking, and dreams. But in reality, I’d give anything to be the couple everyone stares at.” “When I was younger I used to get ‘lost’ in Walmart on purpose just so I could hear my name on the intercom” The Rise of Whisper: How Cartoons and Tiger Woods Led to a Hit Appīy: Seth Fiegerman | Janu(Featured on Mashable)
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